* Drove campaign concept and visual direction across Snow, Climb, Trail, and Lifestyle categories.

* Developed integrated narratives that elevated both brand and performance positioning.

* Partnered cross-functionally with marketing, product, and channel teams to ensure creative alignment.

* Guided copy development to establish an authentic, audience-driven tone of voice.

* Directed design execution across digital, social, retail, and experiential touchpoints.

* Collaborated with regional markets to localize creative while maintaining global brand consistency.

* Oversaw end-to-end production across photo, video, and design—delivering on time and on brief.

* Monitored cultural, design, and tech trends to drive creative relevance and innovation.

* Developed visual direction for integrated campaigns across on- and off-mountain categories.

* Directed designers, photographers, and agencies to produce standout visual content.

* Created toolkits including key art, photography, video, and social assets.

* Managed timelines, budgets, and creative resources to deliver efficiently.

* Mentored designers and encouraged cross-team collaboration.

* Presented campaign concepts and creative direction to leadership.

* Designed campaign visuals tailored to audience and category nuance.

* Collaborated with creative leads and copywriters for cohesive storytelling.

* Ensured brand consistency across digital, print, retail, and social channels.

* Balanced multiple projects while maintaining precision and quality.

* Prepared final artwork and coordinated production with vendors.

* Collaborated with creative directors on design and concepts for Adidas Skate & Snow categories.

* Designed and produced campaign toolkits, ensuring organized delivery of final assets.

* Shot lifestyle and on-body product photography for supporting visuals.

* Created seasonal branding and event materials that reflected authentic culture.

* Built skills across branding, photography, retouching, and digital-first design.

* Created design and branding for clients including Arnette, Penny Skateboards, and Activision.

* Designed identity and key art for Tony Hawk’s Pro Skater 5 video game campaign.

* Produced pitch decks and sponsorship tools for athlete representation.

* Supported photo and video productions from concept through delivery.

* Supported design production on layouts and visuals for seasonal product catalogs.

* Designed digital ads, retail windows, lightboxes, and tradeshow visuals.

* Assisted on-set for studio photo and video productions.