Born and raised in Southern California, surf and skate culture run deep in my blood. I grew up to appreciate these activities as artforms. They became outlets of expression and escape from the noise of adolescence. Over time, I began to capture the action around me. An infatuation with photography grew into an obsession with aesthetics, layout and design. I’ve built my career around a passion for authentic representation of action sports culture.

Austin Squire, Ollie | Ketchum, Idaho
Photo: Colton Morgan

Experience

* Drove campaign concept and visual direction across Snow, Climb, Trail, and Lifestyle categories.
* Developed integrated narratives that elevated both brand and performance positioning.
* Partnered cross-functionally with marketing, product, and channel teams to ensure creative alignment.
* Guided copy development to establish an authentic, audience-driven tone of voice.
* Directed design execution across digital, social, retail, and experiential touchpoints.
* Collaborated with regional markets to localize creative while maintaining global brand consistency.
* Oversaw end-to-end production across photo, video, and design—delivering on time and on brief.
* Monitored cultural, design, and tech trends to drive creative relevance and innovation.
* Developed visual direction for integrated campaigns across on- and off-mountain categories.
* Directed designers, photographers, and agencies to produce standout visual content.
* Created toolkits including key art, photography, video, and social assets.
* Managed timelines, budgets, and creative resources to deliver efficiently.
* Mentored designers and encouraged cross-team collaboration.
* Presented campaign concepts and creative direction to leadership.
* Designed campaign visuals tailored to audience and category nuance.
* Collaborated with creative leads and copywriters for cohesive storytelling.
* Ensured brand consistency across digital, print, retail, and social channels.
* Balanced multiple projects while maintaining precision and quality.
* Prepared final artwork and coordinated production with vendors.
* Collaborated with creative directors on design and concepts for Adidas Skate & Snow categories.
* Designed and produced campaign toolkits, ensuring organized delivery of final assets.
* Shot lifestyle and on-body product photography for supporting visuals.
* Created seasonal branding and event materials that reflected authentic culture.
* Built skills across branding, photography, retouching, and digital-first design.
* Created design and branding for clients including Arnette, Penny Skateboards, and Activision.
* Designed identity and key art for Tony Hawk’s Pro Skater 5 video game campaign.
* Produced pitch decks and sponsorship tools for athlete representation.
* Supported photo and video productions from concept through delivery.
* Supported design production on layouts and visuals for seasonal product catalogs.
* Designed digital ads, retail windows, lightboxes, and tradeshow visuals.
* Assisted on-set for studio photo and video productions.

Contact

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