TNF | Freeride Collection Campaign
Creative Concept
Art Direction
Photography
Graphic Design
Toolkit Production
The Vision:
Outerwear built to perform with individual expression.
Visual Direction
With a late winter season capture timeline, we worked to formulate a shoot at night to work in favor of the aesthetic. The dusk ambience gave room to experiment with slow shutter speeds and high ISO film grain to create a stylized look and feel.
Toolkit Document
As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.
Behind the scenes.
Alongside the consumer facing content capture, I always like to take film photos of the production happening in real time. Sometimes it works out that these images make it into the campaign, but most often they become a reminder and personal archive of special moments within the project.
as© Project Roles
Creative Concept
Art Direction
Photography
Graphic Design
Toolkit Production
Internal Project Team
Brand Manager: Ben Eberhart
Producer: Matt Kestle
Copywriter: Michael Tully
External Project Team
Videographer: Tyler Orton
Editor: Tyler Orton
Sound: Jake Durham
Athlete Talent
Kennedi Deck
Taylor Lundquist