TNF | Circaloft Jacket Campaign
Creative Concept
Art Direction
Graphic Design
Toolkit Production
The Vision:
Introduce a sustainable insulation platform and validate with ambassadors and team athletes.
Visual Direction
We set out to capture use case focused films and content highlighting product benefits (lightweight, packable & warm) of Circaloft jackets as seen through the athlete & ambassador journey. The goal was to create and capture visuals that authenticate product benefits through the human experience.
Austin Smith | Snowboarder
Ady Wright | Climber
Evelynn Escobar & Manolo López | Community Builders
Toolkit Document
As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.
Behind the scenes.
Alongside the consumer facing content capture, I always like to take film photos of the production happening in real time. Sometimes it works out that these images make it into the campaign, but most often they become a reminder and personal archive of special moments within the project.
as© Project Roles
Creative Concept
Art Direction
Graphic Design
Toolkit Production
Internal Project Team
Producer: Matt Kestle
Copywriter: Rachel Jorgenson
External Project Team
DP / Videographer: Kody Kohlman
Assistent Camera: Kasen Shaumen
Photographer: Brendan Davis
Editor: Matt Coddaire
Sound: Jacob Callaghan
External Project Team
Agency: Swanson Studio
DP: Tyler Ashlock
Athletes & Talent
Austin Smith
Ady Wright
Evelynn Escobar
Manolo Lopez