TNF | Lift Freeride Campaign
Art Direction
Graphic Design
Motion Graphics
Toolkit Production
The Vision:
Launch an inclusive freeride outerwear collection designed with approachability, function and style.
Visual Direction
The project was inspired by TNF team riders, Erik Leon and Jess Kimura, who’s professional careers are constantly working towards making the snowboard community more inclusive. We aimed to show a focus on community through the lenses of inclusivity and accessibility. The double exposure portraits were created with a nod to the duality of each riders careers – progressing the sport thru multiple initiatives.
Toolkit Document
As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.
as© Project Roles
Art Direction
Graphic Design
Motion Graphics
Toolkit Production
Internal Project Team
Brand Manager: Sandra Clark
Brand Coordinator: Annamica Delabbio
Copywriter: Rachel Jorgensen
External Project Team
Photorapher: Mike Yoshida
Director: Tyler Orton
Videographer / Editor: Tyler Orton
Sound: Thom Pringle
Athlete Talent
Jess Kimura
Erik Leon