TNF | Steep Tech RMST Campaign
Creative Concept
Art Direction
Graphic Design
Motion Graphics
Toolkit Production
Supporting Photography
The Vision:
A modern take on the revolutionary 1990’s Steep Tech outerwear. Bridging the gap between past and present.
Visual Direction
The Steep Tech RMST product collection was designed with a neutral tone pallete. This gave us a rare opportunity produce an entirely monochromatic marketing campaign. We opted to shoot on black and white film stock for stills and video.
Product Laydowns
For this limited edition drop we opted to shoot additional elevated product photography of the collection to showcase the iconic silhouettes of each piece.
Toolkit Document
As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.
Behind the scenes.
Alongside the consumer facing content capture, I always like to take film photos of the production happening in real time. Sometimes it works out that these images make it into the campaign, but most often they become a reminder and personal archive of special moments within the project.
as© Project Roles
Creative Concept
Art Direction
Graphic Design
Motion Graphics
Toolkit Production
Supporting Photography
Internal Project Team
Brand Manager: Ben Eberhart
Producer: William Beihoffer
Copywriter: Michael Tully
Athlete: Jossi Wells
External Project Team
In-Situation Production
Videographer: Jake Durham
Photographer: Zander Taketomo
Production Assistant: Khyber Jones
Editor / Sound: Jake Durham
External Project Team
Product Laydown Production
Photographer: Jarrod Duncan
Product Laydown Stylist: Jessica Jean