TNF | SideCut Freeride Campaign
Creative Concept
Art Direction
Graphic Design
Toolkit Production
The Vision:
Launch a new freeride outerwear kit made with Gore-Tex waterproof fabric for durability and protection.
Visual Direction
The SideCut campaign was driven by an aspiration to connect with core freeride snowboard consumer. The production was low-cost, quick and scrappy. Pulled off by leveraging good resources close to the brand. The direction was put together within days of the shoot schedule. By chance the conditions lined up and provided an excellent setting for the crew to score some proper photos and footage.
Toolkit Document
As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.
as© Project Roles
Creative Concept
Art Direction
Graphic Design
Toolkit Production
Internal Project Team
Brand Manager: Sandra Clark
Brand Coordinator: Annamica Delabbio
Copywriter: Rachel Jorgensen
External Project Team
Photorapher: Bob Plumb
Videographer: Cole Navin
Editor / Sound: Cole Navin
Athlete Talent
Spencer Schubert