TNF x Mellow | Clyffe Shoes

Art Direction
Graphic Design
Photo Editing & Retouching
Toolkit Production

The Vision:

Partner with the crew at Mellow Climbing to introduce a new line of approach shoes.

Visual Direction

This development and production was led primarily by the Mellow Climbing crew and their close friends at DawgFish Productions. My role was to guide them, provide direction and graphic design in order to maintain brand standards. Together we aligned on the final deliverables and drove the campaign home. This limited drop of shoes was sold out even before channels started the marketing roll out.

Toolkit Document

As the Art Director and Graphic Designer on this project, I was also responsible to design and produce the Campaign Toolkit Document for internal and external channel partners to utilize for creative implementation.